James Larson

You’ve been there. Staring at your phone while standing in the middle of a parking lot, watching the blue dot spin like it’s lost its mind.

You’ve spent hours building a map guide. And still, people get lost. Or worse (they) skip it entirely.

You’re sitting in traffic. Again. Staring at a map that doesn’t seem to know where you are. Or where you’re going. I’ve been there.

You’ve got twelve tabs open. And you’re still not sure where to book that flight. I’ve been there.

You’ve been there. Standing in front of a coffee shop you swore was two blocks ago.

You’re standing on a street corner. Phone in hand. Map open. But the road you’re on isn’t labeled. The gas station you need? Missing.

I’ve spent years juggling twenty tabs, three apps, and a notebook full of half-remembered tips just to book one trip. You know that feeling.

You’ve been there. Staring at your phone while the voice says “recalculating” for the third time. Battery at 12%.

You’re standing on a dirt road with no cell signal and your phone says “recalculating” for the eighth time. Your usual app has no idea where you are.

You’re standing in a hospital lobby. Phone battery at 4%. The printed map on the wall is from 2019 (and) the café you need isn’t even on it.

You’ve stared at that project for hours. And still don’t know where to start. I’ve seen it a dozen times this week alone.